Go back
Niagen Plus
Live Website
Project Overview
Niagen Plus launched as a premium NAD+ IV treatment under the Tru Niagen portfolio, aligned with the Niagen Bioscience brand. The goal was to set a new standard in IV wellness by balancing luxury with accessibility while keeping cohesion within the larger brand family. My role was to shape a visual identity that felt elevated, modern, and approachable to health-conscious consumers.
Solution
I built a design system that combined refined typography, clean layouts, and modern color palettes with approachable photography and iconography. This balance established Niagen Plus as both aspirational and trustworthy, positioning it as a luxury health experience and a benchmark for NAD+ IV.
Get in Touch
I’m always open to thoughtful work and new connections. Reach out if you’d like to collaborate or talk through a project idea.