Available for projects
Available for projects
Hi, I’m Matthew Kudelko!
I design cool stuff people actually talk about.
Blending strategy and visuals to build brands people remember. Focused on clarity, storytelling, and long-term impact.
Scroll to see my work, experience, and a few kind words. Make it to the end, I designed this site myself.
This little guy is Katt, my creative sidekick and silent critic.
About
I am a freelance designer who helps brands show up clearly, consistently, and memorably across digital touchpoints. With over 5 years of experience in DTC, B2B, SaaS, wellness, and consumer marketing, I create identity systems, campaigns, and web experiences that are cohesive, intentional, and easy to use.
Here’s What I’ve Been Up To
Here’s What I’ve Been Up To
Tru Niagen
From brand visuals to marketing execution, I worked across key touchpoints for Tru Niagen. This included design for website, email, social, photography, paid ads, and packaging, bringing cohesion to a complex supplement portfolio.
Tru Niagen
From brand visuals to marketing execution, I worked across key touchpoints for Tru Niagen. This included design for website, email, social, photography, paid ads, and packaging, bringing cohesion to a complex supplement portfolio.
Tru Niagen
From brand visuals to marketing execution, I worked across key touchpoints for Tru Niagen. This included design for website, email, social, photography, paid ads, and packaging, bringing cohesion to a complex supplement portfolio.
Niagen Plus
Shaped the launch of Niagen Plus with design that balanced luxury and accessibility. Ensured alignment with Niagen Bioscience to establish the brand as a premium standard in IV wellness.
Niagen Plus
Shaped the launch of Niagen Plus with design that balanced luxury and accessibility. Ensured alignment with Niagen Bioscience to establish the brand as a premium standard in IV wellness.
Niagen Plus
Shaped the launch of Niagen Plus with design that balanced luxury and accessibility. Ensured alignment with Niagen Bioscience to establish the brand as a premium standard in IV wellness.
Nutrition21
Created digital, print, and physical assets for Nutrition21, a leading ingredient supplier in the wellness and fitness space. Produced the portfolio site as well as social, collateral, and trade show booths to highlight a diverse lineup.
Nutrition21
Created digital, print, and physical assets for Nutrition21, a leading ingredient supplier in the wellness and fitness space. Produced the portfolio site as well as social, collateral, and trade show booths to highlight a diverse lineup.
Nutrition21
Created digital, print, and physical assets for Nutrition21, a leading ingredient supplier in the wellness and fitness space. Produced the portfolio site as well as social, collateral, and trade show booths to highlight a diverse lineup.
Topps Kratom
Led branding and marketing design for Topps Kratom in a challenging category. Produced clean, professional visuals across packaging and digital to establish credibility, build trust, and shift perception in the wellness space
Topps Kratom
Led branding and marketing design for Topps Kratom in a challenging category. Produced clean, professional visuals across packaging and digital to establish credibility, build trust, and shift perception in the wellness space
Topps Kratom
Led branding and marketing design for Topps Kratom in a challenging category. Produced clean, professional visuals across packaging and digital to establish credibility, build trust, and shift perception in the wellness space
Food Photography
Directed and produced food photography for Nativo, a natural ingredient brand positioned as a healthy alternative. The imagery emphasized freshness and clarity, creating authentic visuals used across social, e-commerce, and marketing.
Food Photography
Directed and produced food photography for Nativo, a natural ingredient brand positioned as a healthy alternative. The imagery emphasized freshness and clarity, creating authentic visuals used across social, e-commerce, and marketing.
Food Photography
Directed and produced food photography for Nativo, a natural ingredient brand positioned as a healthy alternative. The imagery emphasized freshness and clarity, creating authentic visuals used across social, e-commerce, and marketing.
The Ar(t)chive
Part client work, part personal explorations, all designed with care. Pulled from the “archive” on my Mac, this collection brings together experiments and finished pieces that deserved a place to live side by side.
The Ar(t)chive
Part client work, part personal explorations, all designed with care. Pulled from the “archive” on my Mac, this collection brings together experiments and finished pieces that deserved a place to live side by side.
The Ar(t)chive
Part client work, part personal explorations, all designed with care. Pulled from the “archive” on my Mac, this collection brings together experiments and finished pieces that deserved a place to live side by side.
Where I’ve Worked
2023 - Present
Freelance Designer at
2022 - 2023
Senior Designer at
2019 - 2022
Designer at
Testimonials
Working with Matthew on my Twitter banner was an absolute pleasure. He was incredibly helpful, efficient, and delivered high-quality work that exceeded my expectations. I love the result and couldn’t be happier with the process. Highly recommend.
Leonardo Margiotta
SaaS Newsletter
As someone who isn’t the best at design, I’ve always struggled with creating banners for my products. Matthew was kind enough to help me out he listened and really understood what I was trying to achieve. His designs blew me away, and on top of that, he delivered them incredibly fast.
Hussain Ibarra
Writer & Brand Consultant
Just wanted to take a moment to give Matthew a testimonial. I own a small coffee company here in Hawaii and needed a logo designed for my product. Matthew had it fully completed in under a week! He worked closely with me to deliver the best experience possible and let me tell you, he blew my expectations out of the water. If you're looking for someone with skill, professionalism, and quality, Matthew will deliver.
Nainoa Ono
Business Owner
What I liked most about Matthew is how quickly he delivered exactly what I was asking for. He adapted to every new suggestion with ease and really understood what makes my brand from fonts to colors. I’d recommend him because he not only listens, but delivers results.
Conner
Copywriter
Just got my profile redesigned by Matthew. It was a pleasure working with him. Highly recommend checking him out!
Camper
Web Developer
Matthew did an incredible job designing my Twitter banner and profile. His attention to detail and creative flair really brought my vision to life.
Wayne Gunter
Marketing Consultant
Matthew has an incredible ability to take a loose idea and turn it into a fully formed creative direction. His eye for detail and understanding of brand identity elevated every project we worked on together.
Troy Andretta
Senior Presentation Designer
Working with Matthew was effortless. He’s dependable, collaborative, and always brings fresh solutions to the table. You can trust him to not just meet deadlines, but to deliver work that exceeds expectations.
Lucie Tran
Design Director
Matthew's design work doesn’t just look good it drives results. He knows how to balance strategy with creativity, which made a huge difference for our campaigns
Frank Kobola
Head of Ecommerce
Get in Touch
I’m always open to thoughtful work and new connections. Reach out if you’d like to collaborate or talk through a project idea.